SURF GOWER • WATER SAFETY

Respect the Water.

The sea can change quickly. Learn how to recognise rip currents, understand cold water shock and remember the simple actions that could save your life or somebody else's.

01 Spot the danger
02 Control your breathing
03 Call for help
COASTAL EMERGENCY Call 999 or 112 and ask for the Coastguard
If someone is in difficulty, alert a lifeguard if one is present.

A Few Minutes of Preparation Can Change Everything.

Surfing, swimming and exploring the coast all involve changing conditions. Swell, tide, wind, water temperature and local hazards can turn a familiar beach into a very different place.

Check conditions before entering the sea, use lifeguarded beaches where available and pay attention to flags, signs and advice from lifeguards.

RIP CURRENT Don't fight it

Conserve energy and don't try to swim directly against the current.

COLD WATER Below 15°C

Cold water can rapidly affect breathing, movement and heart rate.

IN DIFFICULTY Float to Live

Lean back, keep your airway clear and regain control of your breathing.

EMERGENCY 999 / 112

Ask for the Coastguard for an emergency at the coast.

01
ENVIRONMENTAL HAZARD

Rip Currents The Water Moving the Wrong Way

Rip currents are channels of water moving away from the shore. They can carry swimmers into deeper water and quickly cause exhaustion if you try to fight them.

01
Stay calm

Don't waste energy trying to overpower the current.

02
If you can stand, wade

Wading may be safer than trying to swim.

03
Swim parallel if you can

Move across the current until you are clear, then head back towards shore.

04
Signal for help

Raise your hand, shout and conserve energy.

← ESCAPE
ESCAPE →
BEACH
CURRENT Swim across, not against.
UK & IRELAND ~12°C AVG SEA TEMP
COLD WATER ≤15°C
FIRST RESPONSE GASP
02
PHYSIOLOGICAL HAZARD

Cold Water Shock The First Moments Matter

Sudden immersion in cold water can trigger an involuntary gasp, rapid breathing and an increase in heart rate and blood pressure.

01

Gasp Reflex

Sudden cold can make you gasp involuntarily, which is particularly dangerous if your face is underwater.

02

Breathing Changes

Breathing can become rapid and difficult to control immediately after entering cold water.

03

Heart & Blood Pressure

Cold water causes blood vessels near the skin to constrict, increasing strain on the cardiovascular system.

SURVIVAL TECHNIQUE

Float to Live

If you find yourself struggling in the water, floating can give you time to recover your breathing and conserve energy before calling for help or swimming to safety.

Relax • Breathe • Float
01

Tilt Your Head Back

Let your ears go beneath the surface and keep your face clear of the water.

02

Relax

Try to stay calm and allow your body to float. Your legs may sink and that's OK.

03

Control Your Breathing

Focus on breathing normally rather than immediately trying to swim.

04

Move Gently

Move your hands and feet if needed to help maintain your position.

05

Get Help

Once your breathing is controlled, call for help or swim to safety if you are able.

Phone. Float. Throw.

Going into the water yourself can create another casualty. Get professional help and support the person from a safe position whenever possible.

01 PHONE

Call 999 or 112

Ask for the Coastguard and explain where the person is and what is happening.

02 FLOAT

Tell Them to Float

Encourage them to lean back, stay calm and conserve their energy while help is coming.

03 THROW

Throw Something Buoyant

If available, throw something that floats to help them remain above the water.

The Colours Matter

Lifeguarded beaches use flags to mark areas for different activities and warn when entering the water is unsafe.

RED & YELLOW

Swimming & Bodyboarding

Use the area between the red and yellow flags when swimming or bodyboarding at a lifeguarded beach.

BLACK & WHITE

Surf Craft Area

This area is for surfboards, stand-up paddleboards and other non-powered craft. Don't swim here.

RED FLAG

Do Not Enter

A red flag means the water has been judged dangerous. Do not enter the water.

Make the Safe Choice Before You Reach the Water.

01 Check the tide
02 Check weather & swell
03 Read local signs
04 Use a lifeguarded beach
05 Carry a way to call for help
REMEMBER THIS

FLOAT TO LIVE.

Tilt your head back. Relax. Control your breathing. Move your hands and legs if needed and call for help when you can.

COASTAL EMERGENCY 999 / 112 • ASK FOR THE COASTGUARD